Hertfordshire Golf & Country Club Wedding Show

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The Conservatory Luton Hoo Estate Wedding Show

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Ware Priory Wedding Show

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The Barn at Alswick Wedding Show

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Ghost fragrance rebrands with refillable summer scents for a new generation

For more than two decades, GHOST has been more than a fragrance; it's been a thread in the fabric of some of life's most cherished memories. Today marks the beginning of a new era for GHOST. Following two years of reflection, development, and innovation, the brand has proudly unveiled its long-anticipated rebrand that honours its past while boldly stepping into the future.

lifestyle shot of ghost fragrance and hand reaching towards it against a background of purple clouds
Ghost fragrance lifestyl shot, bottle with battenburg, cherry and fudge to mirror its fragrance

Rooted in the same emotional resonance that has captivated consumers over the years, the reimagined GHOST brand introduces a collection of elevated experiences and contemporary fragrances designed to speak to a new generation.

At the heart of this evolution lies a new message: “Embrace Your Aura” - a call to stand tall in your individuality and feel empowered to be wholly, unapologetically you. Every scent becomes a tool for self-expression, allowing you to curate the energy you want to carry, whatever the mood or moment.

This next chapter also reflects a deeper commitment to the future. As part of the rebrand, GHOST has embraced a more sustainable and conscious approach to beauty. Refillable by Design: Made to be re-loved. These fragrances are refillable, so you can enjoy your signature scent sustainably, again and again. As a 100% vegan and cruelty-free brand, with Vegan Society-approved fragrances and no animal-derived ingredients, GHOST creates products you can truly feel good about.

The new launch will be available online, and in-store across Superdrug, Boots, The Fragrance Shop, Look Fantastic, John Lewis, and Beauty Base.

It’s a love letter to those who grew up with GHOST, and to those discovering it for the very first time.

ghost deep night

DEEP NIGHT
30ml | £30
50ml | £45
90ml | £60

Feel the rush of the night with velvety, sensual notes. Deep, myterious, and not for the faint of heart. This is confidence, bottled. A blend of moon flower and juicy peach meets creamy sandalwood for a rich, sensual finish that lingers. This fragrance is refillable, so you can enjoy your signature scent sustainably, again and again

ghost orb of night

ORB OF NIGHT
30ml | £30
50ml | £45
90ml | £60

Alluring and passionate, Orb of Night captures the magic of transformation; those fleeting moments between sundown and sunrise. With dark fruits, velvety jasmine and roasted tonka, it's a fragrance that possesses the magic of nature's most transformative moments: sundown and sunrise. Orb of Night breathes life into the new day.

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