All the latest wedding fashion trends for the bride, bridesmaids, mother of the bride and grooms.
Lingerie brand Pour Moi launches #GetYourWiggleOn and pledges money to charity
Lingerie and swimwear brand Pour Moi has just launched their new charity campaign, #GetYourWiggleOn and pledges to raise £50,000 for charities chosen by their customers. Pour Moi aims to counteract the negative association of the first month of the year with an energetic and fabulous campaign that everyone can get involved with! In 2021 Pour Moi is on a feel-good mission to help their customers embrace their bodies, inject some fun into getting active and to really get their wiggle on! With a 70% surge in activewear sales in 2020, it has become clear that during uncertain times, more people than ever are stepping up their exercise routines to de-stress and make themselves feel amazing.... read more
Posted: 19 January 2021
Grace Loves Lace unveil GRACE Mini collection
Australian bridal brand Grace Loves Lace has just unveiled GRACE Mini, their first children's collection of eight flowergirl gowns and 13 accessories created ethically and sustainably from bridal gown offcuts. The occasion dresses are designed for comfort made with stretchy materials and no zips, buttons or tight seams for girls aged two to seven years. To celebrate the launch, Grace Loves Lace has also launched a children's book called Tess and Her Dress which follows a young girls' journey of learning where her dress came from and a copy will be gifted with every purchase.... read more
Posted: 14 January 2021
DUNE London unveils 2021 Wedding Collection of bridal shoes and clutch bags
This week saw the launch of a beautiful 18-piece ivory satin bridal footwear collection alongside an exclusive range of matching clutch bags designed for brides to make an entrance on their big day. Dune London's signature shoes are reworked in luxury ivory satin, hand-embellished lace and delicately embellished sheer fabrics. Developed in varied heel heights and silhouettes, the SS21 wedding collection reflects the modern bride, whilst fully embracing femininity and romance.Must-have styles, such as a satin leg-tie sandal, diamante knot mule and square-toe flat sandal offer a new direction, whilst a fresh focus on bespoke, decorative details including crystal-encrusted flower corsages and iridescent mother of pearl embellishment continue to deliver that something special.... read more
Posted: 7 January 2021
Jewellers Taylor & Hart report 60% rise in ring purchases
Jewellers Taylor & Hart have reported a 60% rise in ring purchases for Christmas 2020 proposals and have unveiled their first ever trend report, predicting what's set to be popular in 2021.The uncertainty of this year has made customers commit to a more sustainable future. Lockdown has allowed people to take time out, thinking about design and self-expression. A craving for individuality is producing bolder and more diverse expressions of love. Lab-grown diamonds are now very popular as a more sustainable option for those looking to buy a new diamond. Forgoing the need to extract resources from untouched earth, lab-grown diamonds deliver top-quality stones with none of the geological impact.Promoting lab-grown diamonds and fair trade gold is a crucial example of how jewellery brands can lead through action.... read more
Posted: 31 December 2020
Pandora tops the list as the ultimate Christmas gift in Klarna research
Pandora is revealed as one of the most cherished Christmas gifts that consumers have ever received, according to new Klarna research. In a recent survey of 2,000 Klarna app users*, jewellery was the second most popular item that consumers considered as the best Christmas gift they'd ever received. At the top of this category, the majority of Christmas memories were linked to receiving a present from jewellers Pandora, with 14% of all jewellery memories mentioning the brand.... read more
Posted: 24 December 2020
Pop princess Kylie Minogue favours Lark & Berry jewellery
As the Fashion Editor here at County Wedding Magazines HQ, everyone knows that I am a big Kylie Minogue fan so when these images dropped into my inbox, I couldn't wait to share them with you! She chose jewellers Lark & Berry, the first designer fine jewellery brand in the world to use only cultured diamonds and stones, to select items from for a recent Christmas performance on Australian TV. She chose the beautiful Bow ring, Flora bracelet and Supernova diamond earrings to dazzle in, styled by Frank Strachan.... read more
Posted: 17 December 2020
Swarovski launches digital experience with a chance to win £1000 shopping spree
Swarovski has been Sparking Delight in people's lives for 125 years, aiming to initiate and ignite positivity and joyfulness by spreading delight in each and every moment. It's more than just a brand purpose, #SparkDelight has been deeply rooted within Swarovski's DNA since 1895.Swarovski's mission will be no different this Christmas. Throughout 2020 we have all had time to reflect on the small but important moments that spark happiness in our lives, and this festive season Swarovski wish to hear all about them. This message is today more meaningful than ever.... read more
Posted: 10 December 2020
GUESS Watches partner with The Get In Touch Foundation for breast cancer awareness
GUESS Watches is proud to announce its partnership for the 7th year with The Get In Touch Foundation, a passionate non-profit organisation specifically focused on providing free and accessible information about breast health, making it simple, appropriate, and routine through their trademarked Daisy Wheel tool. Benefiting breast health awareness with 10% of each sale going to The Get In Touch Foundation, this years' timepiece, co-designed with GIT president Betsy Nilan, features a stainless steel case with pink crystals on a smooth white silicone strap. The daisy logo is featured in a tone-on-tone pattern on the dial and is highlighted with corresponding pink accents.... read more
Posted: 3 December 2020
Lebrusan Studio Jewellery reveals increase in searches for commitment rings
Award-winning ethical jeweller Lebrusan Studio has released figures that show an increase in searches of shoppers visiting their website looking for commitment rings. The stats, gleaned from a comparison between January to March versus June to August, show that during the three months while the UK was coming out of lockdown, more lovers were searching for the term 'commitment ring' than ever before.During the first quarter of the year, Lebrusan Studio saw 380 searches for this key term, compared with 5,378 in the last three, showing a huge spike and an undeniable feeling that when all else fails, love still prevails. Founder Arabel Lebrun talks to us to explain why.... read more
Posted: 26 November 2020
Pour Moi launches Feel Good Christmas and offers up to 40% off everything during November
Pour Moi is kicking off Christmas with a little help from their VIP friends. Helen Flanagan, Zara McDermott and India Reynolds all feature in Pour Moi's Feel Good Christmas campaign, designed to make you feel like the best version of yourself, inspiring confidence and supporting women of all shapes and sizes. Festive ranges including lingerie, nightwear, loungewear and clothing as well as some stocking filler treats too. Pour Moi sizes are available from A-J cup and in sizes 6-22.... read more
Posted: 19 November 2020
Pandora releases Star Wars-inspired charm collection
Pandora has released its much-anticipated Star Wars-inspired collection. In celebration of a saga that has captured the world's imagination, the 12-piece collection evokes the characters and symbols of the Star Wars galaxy.Sustainably made from 71% recycled metals, it includes 10 charms, a bracelet and an additional limited-edition collector's charm. Each piece is carefully conceptualized, expertly designed and hand-finished offering endless styling options.It's available now, in-store and online. This autumn, wear your fandom with the Star Wars x Pandora jewellery collection.... read more
Posted: 12 November 2020
British bridal designer Sassi Halford launches ready-to-wear fashion collection
Sassi Holford, recognised as one of Britain's most established dress designers launches her first ready-to-wear fashion collection.Celebrated for her couture bridal designs and red-carpet creations, Sassi has been dressing women for 40 years winning multiple awards including three times British Bridalwear Designer of the Year. Designed at Sassi Halford's Somerset-based atelier and made in the UK, ready-to-wear has been an organic addition to her brand. The collection was born from requests by her stylish brides and their mothers alike wanting beautifully cut, ageless pieces to add to their wardrobes. Featuring transeasonal dresses, tailoring and separates, the launch collection colour base is neutral with highlights of flame, aubergine and indigo blue. Soft to statement silhouettes encompass the foundations of Sassi's self-taught, award-winning pattern cutting.... read more
Posted: 5 November 2020
Christmas comes early with Radley's Little Drummer Dog picture bag
This new launch from leading British accessories brand Radley London is guaranteed to get you feeling festive.The Little Drummer Dog picture bag is the newest limited-edition design from the collectible collection. Having become a fast favourite with fans, the picture bag epitomises the creativity and craftsmanship that underpins everything that Radley does.A highlight of the season, the new 'Little Drummer Dog' design features an intricate applique scene inspired by the famous ballet, The Nutcracker. Scottie Dog, Radley takes centre stage as the Toy Soldier, proudly overseeing the Christmas preparations alongside other favourite seasonal characters, including the Sugar Plum Fairy and the Mouse King.... read more
Posted: 29 October 2020
Queensmith Master Jewellers see a surge in proposals
Sarah Jane Santos, gemologist at Queensmith Master Jewellers, chats to us about choosing the best diamond shape for an engagement ring following a surge of proposals this year. She explains, "we're spoilt for choice when it comes to choosing that perfect diamond shape for our engagement rings. Diamonds are mined in their rough form, before being meticulously cut and polished to the optimal dimensions that demonstrate the stone's beauty and sparkle. Most diamonds are cut for brilliance, meaning every facet is proportioned, cut and polished to enhance the sparkle of the stone. These shapes are called 'brilliant cuts'. Alternatively, diamonds can be cut in a stylised fashion that celebrates the clarity of the stone."... read more
Posted: 22 October 2020
Fashion rental platform Hirestreet announce new bridal offering
Fashion rental platform Hirestreet has launched a new bridal collection, with prices starting from just £10.00 for styles from the likes of ASOS, Lavish Alice and Keepsake The Label available for brides to hire.With intimate weddings likely to be a trend for the foreseeable future, this affordable and sustainable option is perfect for those looking for something special to wear for a micro ceremony or an elopement. This is a new category for Hirestreet, who are listening and reacting to customer feedback throughout the year in order to ensure that the product offering is relevant to the current climate. Fashion rental is now about so much more than hiring a dress for a special occasion, the opportunities are endless and Hirestreet is keen to demonstrate that.... read more
Posted: 15 October 2020
Rita Ora unveils chic new shoe collaboration with Shoedazzle
ShoeDazzle has partnered with global superstar and fashion Icon Rita Ora on a brand new curated collection, including some stunning wedding-worthy styles for brides, bridesmaids and mothers-of-the-bride, that are available to buy in the UK through sister company Justfab. Like making music or acting, getting dressed every day is just one more way that Rita's creativity and individuality shine through. With this collection, ShoeDazzle and Rita encourage women around the world to express their style and creativity in their own unique way.... read more
Posted: 8 October 2020
Lingerie brand Pour Moi launches the Helen Flanagan Edit today
Coronation Street actress Helen Flanagan has collborated with lingerie brand Pour Moi on a pretty new edit designed to give your lingerie draw a new-season pick me up. From curve-boosting bras to decadent loungewear, Helen's hand-picked collection is designed to help you shine with body positivity this autumn and is the perfect pick for a honeymoon. "I want lingerie and nightwear that makes me feel beautiful, empowered and glamorous," she tells us. "My Pour Moi Edit does exactly that."... read more
Posted: 2 October 2020
Hatton Garden-based jeweller gives top tips for investing in diamonds
Tony French, the in-house Diamond Consultant at Diamonds Factory, the UK's leading Hatton Garden jeweller, shares his expert knowledge on the five most important things to look for when investing in diamonds.... read more
Posted: 24 September 2020
Pureshore Jewellery donate 10% from purchases of their Wildflower Collection to Save the Bees
To celebrate all the wonderful work that bees do and highlight the need to protect them, Pureshore Jewellery have joined forces with local Save the Bee initiatives and will donate 10% of all purchases from their Wildflower Collection to local bee conservation efforts.... read more
Posted: 17 September 2020
Bohemian bridal brand Bo & Luca announce online sample sale
Bo and Luca - the boho-inspired bridal dress label - have announced their online sample sale that's now live with more than 30% off. Styles include the Elliot gown and the York gown.... read more
Posted: 10 September 2020
Something blue? Swarovski introduces 125th anniversary collection
This September, fashion jewellery brand Swarovski are celebrating their 125th anniversary with the addition of a special Twist collection to its Autumn/Winter range. The Twist is a selection of timeless jewellery staples inspired by the elegance of spirals, embellished with blue white crystals in a rhodium-plated setting.The collection celebrates the brand by honouring its iconic blue shade that it has become well-known for and the items make the perfect bridal gift for those searching for something blue. Prices range from £79.00 to £149.00.... read more
Posted: 3 September 2020
Sassi Holford to host Bridal Sample Sale with up to 75% off dresses
Award-winning British designer Sassi Holford will be hosting a sample sale with up to 75% off her bridal gowns, accessories and eveningwear at her Chelsea London and Taunton stores.... read more
Posted: 27 August 2020
Sabina Motasem adds new styles to celebrate Princess Beatrice's dress
When Princess Beatrice wore the Queen's Norman Hartnell dress and upcycled it for her intimate July wedding, she sparked lots of interest in sustainable wedding dresses. To celebrate, bridal brand Sabina Motasem has expanded the collection to include two more styles.... read more
Posted: 20 August 2020
We talk dresses and upcoming trends with the talented bridal designer Elbeth Gillis
Following the launch of her new collection GRACE earlier this year, we talk to bridal designer Elbeth Gilis about trends for 2021.... read more
Posted: 13 August 2020
Wedding guest fashion tips and tricks by celebrity stylist Joey Bevan
Celebrity fashion stylist Joey Bevan shares his wedding guest fashion tips and tricks and predicts the trends for postponed celebrations now taking place in autumn and winter.... read more
Posted: 6 August 2020