Bridal fashion news and inspiration

Gok Wan Launches Designed to Fit Alongside Pour Moi

Gok Wan, television presenter, author and the trusted style expert, is on a mission to help women finally find their perfect fit, tackling one of fashion's most overlooked problems: the fact that an estimated 80% of women are wearing the wrong bra size. Launching Designed to Fit in partnership with Pour Moi, Gok is putting his renowned expertise and straight-talking approach behind a campaign designed to educate women about fit, while championing confidence, comfort and feeling good in your own skin. Gok says: "Fit has always been about so much more than numbers or measurements. It's about how you feel when you put something on, whether you feel comfortable, confident and completely yourself."

Guest fashion made easy with Hey Savi AI-powered fashion app

Spotted a dress on Instagram, or the perfect top that you can't stop thinking about? Often, you find yourself endless scrolling, with sponsored search results and sold-out sizes and somehow still not finding the garment you actually wanted. Hey Savi is here to change that. Recently launched, the new AI-powered fashion search app is helping women instantly turn screenshots, photos and fashion inspiration into personalised, shoppable results - all tailored to their size, style and budget. Users upload a screenshot, snap a photo or type they're looking for, before searching across more than 10,000 brands and retailers to surface relevant results in just seconds. It's perfect if you're shopping for a wedding-ready outfit this season.

Get aisle ready with the Wedding Edition 2026 from Deichmann

Affordable bridal style doesn't have to mean compromising on anything as Deichmann showcases in its new Wedding Edition 2026. Available in stores nationwide now for the peak wedding season, the collection is designed to dress every step of the celebration - from the aisle to the afterparty - with a versatile mix of statement heels, elegant flats and occasion-ready accessories. It taps into a growing demand for fashion-forward bridal looks that remain accessible, with prices starting at just £17.99. At the heart of the collection are statement heels that balance classic bridal elegance with modern flair. Think crystal embellishments, soft metallic finishes, gold trims and oversized bows.

Shop Olivia x River Island Now for honeymoon pieces

Olivia Attwood and River Island are back! After huge success with the last collection, they've collaborated again on the perfect late-summer golden-hour pieces, ideal for hen celebrations and honeymoons. In her latest collection for River Island, style icon and television personality Olivia has created looks perfect for the tail-end of the summer. Think sunset drinks, road trips and that sweet spot between high-summer fun and wishing in the new early autumn season. Hero jeans, hot pants and statement jackets blend with cute tops, oversized shades and killer heels for a later-summer capsule with autumn potential. Highlights include brown zebra mule heeled sandals and a brown deer print leather tote bag.

Lisa Illis, head of womenswear design at M&S explores modern tailoring

This year, bridal fashion has officially entered a new era with more women swapping traditional wedding gowns for modern tailoring, thanks to Dua Lipa. Before their much-covered three-day ceremony in Palermo, Sicily, singer, Dua Lipa and actor, Callum Turner tied the knot earlier this year at a legal ceremony at London's Old Marylebone Town Hall and it's safe to say her choice of a fitted midi skirt and suit jacket has massively influenced bridal style. In the last year alone, UK women's fashion retailer M&S reports worldwide Google searches for women's wedding suits have skyrocketed by 1243%*. In response, Lisa Illis, head of womenswear design at M&S has provided her top picks for brides looking to explore modern tailoring.

Andrea Hawkes Launches Ever After - A Luxury Wedding Dress Repurposing Service

Contemporary British bridal designer Andrea Hawkes launches Ever After on 31st July 2026, a luxury wedding dress repurposing service that transforms treasured bridal gowns into beautifully reimagined pieces designed to be worn for years to come. Created in response to growing demand for more sustainable and meaningful fashion choices, Ever After combines expert alterations, couture craftsmanship, specialist fabric dyeing and Andrea Hawkes' renowned bridal expertise to give wedding dresses a new life beyond the aisle. Designed for brides who want to continue enjoying one of the most significant garments they will ever own, transforming wedding dresses for future occasions, from attending weddings as a guest and black-tie events to milestone birthdays and vow renewals - ensuring cherished gowns can be worn and celebrated time and again.

Sumissura launches a new 3D Digital Body Profile

Made-to-measure fashion just got smarter and more personal and fun! Sumissura, the online tailoring pioneer, introduces a groundbreaking approach that merges sartorial heritage with cutting-edge technology to redefine custom fashion online. The new generation of digital tools is changing how we shop for custom garments online by merging data, design, and human individuality. By entering just three data points, users can instantly generate accurate personal measurements. The new AI predicts measurements from height, weight and age and customers can review, adjust, and confirm these measurements. This chart is saved in their Sumissura profile, enabling faster and more accurate future orders without the need for manual measuring.

Founder of Lulu & Boo gives advice on picking and styling big-day jewellery

Corinne Whillock, founder of sustainable and ethical brand Lulu & Boo offers expert advice on choosing and styling wedding jewellery this summer. She tells us, "Jewellery should complement the dress, not compete with it. It's about enhancing the silhouette and drawing attention to the bride, not overpowering the look." Corinne adds, "The key is balance. If your dress has a detailed neckline, opt for more refined earrings or skip the necklace altogether. Simpler gowns allow you to be more expressive with statement jewellery like drop pearls." Corinne also offers this advice, "Unlike the dress, bridal jewellery is often worn long after the wedding day. It becomes a keepsake. So choose something you would see yourself wearing again."

Durango unveils matching Mummy & Me western boots perfect for weddings

Western boot brand Durango has unveiled matching Mummy & Me western boots that are perfect for summer weddings. They are from the brand's first-ever children's collection launched in the UK this month. With western style continuing to trend this season, especially with Taylor Swift's upcoming wedding to Travis Kelce, Durango is introducing the Shyloh style in a honey brown/metallic peach colour for mums and little ones. Available to purchase online, the women's Shyloh Western Boot combines classic cowboy styling with all-day comfort, pairing effortlessly with dresses and denim while the new Shyloh Kids collection that arrived this June brings the same western-inspired detailing to younger wearers in a practical, adventure-ready design.

ROSA CLARÁ PAYS TRIBUTE TO GAUDÍ WITH ITS NEW FASHION FILM BRIDE BY NATURE

To mark the celebration of the Year of Gaudí, ROSA CLARÁ presents Bride by Nature, a fashion film that pays tribute to the incomparable Catalan architect through a visual universe where nature, architecture, and fashion come together in perfect harmony. The film is built around a simple yet powerful idea: both Antoni Gaudí and Rosa Clará have found a constant source of inspiration in nature. The organic forms, fluid movements, and pursuit of timeless beauty that define Gaudí's work are reflected in the brand's haute couture creations. Throughout the fashion film, the gowns become part of a visual journey that draws parallels between Rosa Clará's designs and some of the principles that shaped Gaudí's creative language.

Introducing the new River Island x Molly Smith edit

Introducing the new River Island x Molly Smith Hen Do Edit, a one-stop shop for fashionable hen celebrations this summer. Love Island star Molly has channelled her polished glamorous look into a collection filled with chic white and creamy neutral pieces complete with textured finishes and statement tassels. These dresses, tops, skirts, jumpsuits and jackets are ready for pre-wedding celebrations, rooftop cocktails, beachside bars, or simply showing off your end-of-holiday glow! They are also ideal for mini-moons and honeymoons, both in the UK and far away. Highlights from the collection include the cream mirror embroidered jacket, £79, the cream butterfly embroidered tassel maxi dress, £120, and the cream crochet knit shorts, £29.

The Dayjama Trend: Derek Roses' multi-tasking hero for honeymoon packing

As holiday and honeymoon season approaches, the ultimate packing dilemma returns: how to curate a versatile vacation wardrobe without overloading the luggage allowance. Luxury British lifestyle brand Derek Rose proves that a short pyjama set is the ultimate summer style hack; transitioning seamlessly from effortless daytime chic to a restful night's sleep. From al fresco mornings to daytime excursions and a peaceful night's sleep, the 'dayjama' trend means that these versatile coords are redefining holiday dressing. Ideal for those who refuse to compromise on either comfort or style, Derek Rose's short sets for men and women have been meticulously designed with tailored cuts, elegant piping, and sophisticated prints.

Jones Bootmaker launches a Capsule Bridal Collection

Jones Bootmaker launches a His & Hers: Capsule Bridal Collection perfect for all members of the bridal party. As the busy wedding season begins, an unforgettable walk down the aisle deserves a special shoe, expertly crafted to combine elegance, comfort and timeless style. Bridal shoes and bags include 'something blue' styles, sparkly choices, and luxury leather men's shoes with prices for ladies shoes starting from £89; bags from £59 and men's shoes from £110. Established in 1857, Jones Bootmaker has been a trusted source of high-quality footwear for more than 160 years. Founded by Alfred and Emma Jones in Bayswater, London, the brand's rich heritage is still celebrated today. Combining timeless style with quality craftmanship, Jones footwear is designed to stand the test of time.

Put your best foot forward wearing the Deichmann Wedding Edition 2026

Step into celebration in style this season with Deichmann's new collection of wedding shoes, designed to suit every moment and role at the wedding. Whether you're a bride-to-be searching for stylish, timeless shoes or a part of the bridal party wanting coordinated sophistication, The Wedding Edition 2026 offers something for everybody. From statement heels featuring crystal embellishments, gold trims and oversized bows, to chic flats that offer guaranteed comfort, the stunning selection also includes party-perfect handbags that add elegance to any look. These bags and shoes are also great for guests looking for the final finishing touches for their big-day outfits.

House of Sunny channels seaside nostalgia for latest SS26 'Coastal' drop perfect for honeymoons

There's something enduring about the British seaside. The salt in the air, the faded charm of ice cream vans, stripey deckchairs lining the promenade. It's a special kind of nostalgia and House of Sunny is diving in headfirst for SS26 with its latest drop 'Coastal'. Drawing on pretty harbour towns and traditional seaside wardrobes, the collection reworks familiar coastal cues into something modern and considered. Stripes reminiscent of vintage deckchairs run throughout, while a palette of washed mints, butter yellows and soft sky blues mirrors the slightly sun-faded tones of British summers. At the centre is the brand's iconic 'Tripper' cardigan, reimagined via a new in-house print that chimes with the same nostalgic references.

Astrid & Miyu unveils its new bridal collection: timeless, modern, and made for every moment

Jewellery brand Astrid & Miyu has unveiled its new Bridal Collection, a contemporary jewellery edit designed to accompany brides through every stage of their wedding celebrations - from hen parties to honeymoons and beyond. Blending modern styling with timeless elegance, the collection introduces a series of statement pieces created to transition effortlessly from ceremony to after-party dressing. Among the standout launches is the new Ripple collection, featuring sculptural necklaces, bracelets, rings and earrings designed to bring a bold, fashion-led edge to bridal styling.

Phase Eight uneils Chelsea Flower Show edit

Designed for every event on the spring and summer calendar, Phase Eight's Chelsea Flower Show edit captures the beauty of the season through flowing silhouettes and hand-painted florals, created in-house at the London studio. With RHS Chelsea Flower Show taking place in London from 19th - 23rd May 2026, this stunning collection from occasion wear experts Phase Eight is Inspired by English gardens in full bloom. The collection blends femininity with modern occasion dressing and is ideal for weddings, the races, garden parties and those visiting the iconic RHS Chelsea Flower Show that takes place on the banks of the River Thames.

Chelsea Peers' new SS26 Bridal Collection.

Chelsea Peers invites brides to slip into something beautiful for the night before, the morning of, and every meaningful moment in between. The bridal pyjamas, crafted in elegant ivory satin, are finished with delicate eyelash lace or timeless jacquard stripes. Perfect for those picture-perfect getting-ready moments. The collection also includes matching bridesmaids' pyjamas in soft pastel tones and rich seasonal shades. For a lighter option, breathable modal sets offer a soft, comfortable feel without compromising on style.

The 5 bridal

As the 2026 wedding season begins, we're seeing a huge change in how brides shop for wedding rings. Instead of choosing just one traditional band, many are now creating what we call 'The Meaningful Stack' - brides are turning to TikTok and Pinterest to create "living timelines" with their rings. Abbott Lyon's take: "Today's bridal collection is like a living keepsake: it might begin with an engagement ring, then include a textured wedding band, an eternity ring to celebrate the first anniversary, or a birthstone ring after welcoming a child."

Monica Vinader Introduces the MV Siren Diamond Collection, Marking a New Era of Modern Milestones

Monica Vinader has unveiled the MV Siren Diamond Collection, introducing the brand's first original, trademarked diamond cut. Two years in development, the MV SirenTM Diamond reflects Monica Vinader's distinctive contemporary design language, combined with technical expertise and responsible craftsmanship. A one-of-a-kind diamond, sustainably lab-grown and custom-cut in the iconic asymmetric MV SirenTM silhouette, it features 64 precision-cut facets to maximise brilliance. At the heart of the collection is the hero MV SirenTM Diamond Ring, showcasing the SirenTM silhouette - one of Monica Vinader's most recognisable design signatures, in a proprietary diamond cut. Designed as a contemporary alternative to the traditional solitaire and positioned to celebrate both engagements and modern milestones, it marks the company's first foray into the engagement category.