Ruby Hotels, the Munich-based hotel brand and pioneer of the 'Lean Luxury' philosophy, has launched its first UK property in London's Southbank.
The new 76-room hotel, Ruby Lucy, enjoys a prime position on the Southbank's Lower Marsh, while the interior design is inspired by the area's bustling fairs and markets, entertainment and theatre scene, with a carnival theme running throughout the hotel.
Rich, dark tones meet bright brass accents and subtle stripes, accented with playful props including circus drums and juggling pins.
All guest rooms showcase Ruby Hotels' sleep-scientist-approved formula, including full soundproofing and blackout curtains, and enjoy quirky touches and cutting-edge technology, such as a Marshall guitar amp and a personal tablet PC pre-loaded with a carefully-curated London city guide.
Nightly rates at Ruby Lucy start from £119 per night.
Check out www.ruby-hotels.com