The nation's most cherished wedding photo

An area of wedding planning that a bride and groom could agree on as 20% of women also stated that the close family/generational photo was their most cherished, proving that the big day is about more than the happy couple. 
 

The Generational Split
The love of a perfect wedding day snap is held across all generations, but which classic wedding day captured moments are going out of fashion? The survey revealed that the 'all guests' photo may well be dropping out of fashion as only 13% of Gen Z deemed the full party picture a cherishable moment - does this mean that wedding guests can finally say good-bye to this tedious wedding day photo-op?

Perhaps not too fast, as on the other end of the generational split, over 75s ranked the 'all guests' photo as their most valued wedding day image (24%), suggesting that it may well be a valuable image for long-term value.  Instead of traditional group shots, the research indicates that the younger generations are more focused on photographs that capture intimate moments between the newlyweds. Notably, the "Just Married!" image of the couple walking hand-in-hand down the aisle was ranked the most cherished image for both Millennials (20%) and Gen X (18%) suggesting this is a must-have image for your wedding day photography list! 

As for Gen Z, the Instagram generation are after the perfect romantic shot as they most valued the 'first kiss as a married couple' shot at 22%. The research also revealed that 16-24-year-olds are the generation who most value the 'bride getting ready' image (13%) suggesting that for the younger generations the detail and focus on the bride's portrait is a strong wedding day priority, it's no wonder when the average UK bride spends £1,313 on their wedding dress!