Printing experts Parrot Print whose slogan is 'Bring Your Images to Life', has surveyed couples in the UK to reveal what the nation's most cherished wedding photograph is. After a turbulent year for the wedding industry and hopeful couples alike during the COVID-19 pandemic, restrictions are easing and weddings are starting to resume. Now more than ever, we are cherishing special moments in our lives and your very own wedding day is up there with the most important for many happy couples. But when it comes to wedding photography, it's important to make sure you're getting the most from your important snaps to hang on your wall, give as a gift or simply treasure forever.
An area of wedding planning that a bride and groom could agree on as 20% of women also stated that the close family/generational photo was their most cherished, proving that the big day is about more than the happy couple.
The photograph
% of men who cherish this image
% of women who cherish this image
Close/family generational photo
18%
20%
Couple walking down the aisle just married
15%
21%
All guests picture
17%
14%
First kiss as married couple
13%
16%
Cutting the cake
13%
13%
The Generational Split The love of a perfect wedding day snap is held across all generations, but which classic wedding day captured moments are going out of fashion? The survey revealed that the 'all guests' photo may well be dropping out of fashion as only 13% of Gen Z deemed the full party picture a cherishable moment - does this mean that wedding guests can finally say good-bye to this tedious wedding day photo-op?
Perhaps not too fast, as on the other end of the generational split, over 75s ranked the 'all guests' photo as their most valued wedding day image (24%), suggesting that it may well be a valuable image for long-term value. Instead of traditional group shots, the research indicates that the younger generations are more focused on photographs that capture intimate moments between the newlyweds. Notably, the "Just Married!" image of the couple walking hand-in-hand down the aisle was ranked the most cherished image for both Millennials (20%) and Gen X (18%) suggesting this is a must-have image for your wedding day photography list!
As for Gen Z, the Instagram generation are after the perfect romantic shot as they most valued the 'first kiss as a married couple' shot at 22%. The research also revealed that 16-24-year-olds are the generation who most value the 'bride getting ready' image (13%) suggesting that for the younger generations the detail and focus on the bride's portrait is a strong wedding day priority, it's no wonder when the average UK bride spends £1,313 on their wedding dress!
The Regional Split As well as generational splits, the survey also revealed top UK city's favourite wedding snaps, does your most cherished wedding day photo match up with your city's top choice? Photo Moment | Cities Who Voted It Their Most Cherished Moment The Close Family/Generational Photo Cardiff (21.79%), Edinburgh (17.72%), Glasgow (18.95%), Liverpool (18.28%), London (19.27%), Manchester (18.24%), Newcastle (19.75%), Norwich (22.86%), Southampton (29.49%) The Couple Walking Down The Aisle 'Just Married!' Birmingham (22.22%), Brighton (15.69%), Leeds (23.62%), Norwich (22.86%), Plymouth (22.58%), Sheffield (25.76%) All Guests Picture Belfast (22.81%), Bristol (21.59%) Cutting The Cake Liverpool (18.28%) To view this content in full check out Parrot Print's Blog Post.
County Wedding Events coming to Layer Marney Tower, Essex!
If you're newlyweds-to-be embarking on your wedding planning journey, pop along to the County Wedding Events fair at Layer Marney Tower, Essex on Sunday 18th October, 2026! A must-visit event for engaged couples, the show puts you in touch with local professionals who are on hand to help plan the wedding day. From photographers to cake makers, musicians to florists you're sure to tick a lot off of your to-do list by attending one of our County Wedding Events.
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The Conservatory, Luton Hoo Estate's Wedding Fair
If you're newlyweds-to-be embarking on your wedding planning journey, pop along to the County Wedding Events wedding show at The Conservatory, Luton Hoo Estate, for inspiration on Sunday Sunday 20th September! Sister company to County Wedding Magazines, the event brings couples that are desperate for face-to-face wedding planning in touch with local professionals who are on hand to help plan the wedding day. From photographers to cake makers, musicians to florists you're sure to tick a lot off of your to-do list by attending one of our County Wedding Events.
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New app launches to simplify one of marriage’s biggest admin headaches
Changing your name after marriage can mean updating details with countless organisations, from banks and subscriptions to official documents and employers. New app Name Change Navigator aims to make the process easier, guiding newlyweds through each step from one platform. Founded by Rebecca Dainton, Head of Product at Flutter UK & Ireland, the app was created to reduce the stress and mental load associated with name changes. It supports a range of naming journeys, including traditional surname changes, double-barrelling, blended surnames and other choices following marriage, civil partnership, divorce or personal identity changes. The launch comes as younger generations increasingly rethink traditional naming conventions, with technology offering a more streamlined approach to this often-overlooked part of newlywed life.
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The YouGov Big Survey on Weddings
The journey that begins with "will you marry me" and ends with "I do" transforms a couple's lives in multiple ways, but it also involves a huge number of decisions, as planning a wedding is no mean feat. Every guest will have an opinion on what a wedding should be like: from what's classy and tacky, to which traditions should be followed and which can be discarded. To help prospective couples get a grip on what these potential guests hope to see in a wedding, YouGov's new Big Survey on Weddings examines all these key debates about what should and shouldn't feature on the big day, including looking at the decisions that brides and grooms would make themselves. The study is part a Big Surveys project: a series of in-depth surveys on British society. It was conducted between 7-9 August 2026, with a sample of 1,784 adults in the UK aged 18 and above.
