V V ROULEAUX LAUNCHES BESPOKE HAT ATELIER V V CHAPEAUX

Ahead of the British Summer Season V V Rouleaux, London's iconic haberdashery has opened a bespoke hat atelier - V V Chapeaux - within its Marylebone Lane shop. The inspiring destination spotlights the brand's bespoke hat design service, which offers a modern twist on the millinery with all the magic of V V Rouleaux's customisation for the season and beyond.

Bespoke hats can be designed, created and delivered in 3-5 days, and an edit of over 100 ready-to-wear headpieces are also available offering a clever option for last-minute event or occasion dressing. The service is led by founder and creative director Annabel Lewis.

For more than three decades V V Rouleaux has been the go-to for fashion and interior insiders' needs and luxurious finishing touches. From boucle trims to double-sided velvet and pure silk grosgrain ribbons, lace, decorative feathers and flowers, many pieces are handmade or sourced from V V Rouleaux's incredible archive of vintage embellishments.

Annabel's passion and creativity for beautiful hat design are paired with her warm and welcoming approach, ensuring her clients feel at ease and come away confident and delighted with their headwear choice. Her eye for colour and mixing together modern styles with vintage accessories ensure no two of her hats are the same. She can advise on the best hat shape and style according to trends or personal taste; from Jackie O-inspired pillbox hats to increasingly popular net veiling and decadent statement hats fit for Ascot's Royal Enclosure. V V Rouleaux has seen a huge increase in client demand for hats, with orders exceeding 100% in the past year driven by weddings and seasonal events.

https://www.vvrouleaux.com/v-v-chapeaux