FENWICK LAUNCHES THE SEASON – A STYLE GUIDE FOR SUMMER SOCIALISING

Fenwick launches The Season for spring/summer 2025, a style guide to summer socialising, from weddings and formal events to honeymoons, brunch with friends, and watching big sporting events.

Fenwick is synonymous with the summer season, millinery and occasion dressing; however, The Season turns tradition on its head, casting the spectator as the main character, putting them centre stage, from Wimbledon to weddings, asking "who's watching who?".

Anything but conservative, The Season amplifies the Fenwick point of view on style across fashion, beauty, food and home. While horses race at Ascot or players compete at Wimbledon, there's another show happening in the stands.

The Season campaign, shot by acclaimed fashion photographer Morgan Roberts, features Weekend MaxMara, Damson Madder, Missoni and Alo Yoga amongst others for womenswear plus menswear from Carhartt WIP, WAX London, Gant and Ralph Lauren; and accessories from the likes of Le Specs, Missoma and Coach. All products featured in the campaign are available to buy at Fenwick online and all eight Fenwick stores nationwide.

To celebrate the campaign, Fenwick has partnered with fashion brand Never Fully Dressed for styling events at Fenwick Kingston on the 20th of May 2025 and Fenwick Newcastle on the 29th of May, led by Leila Annea, the brand's lead stylist. Each event will accommodate 40 guests and feature the Never Fully Dressed point of view on dressing for summer socialising.

Tuesday, 13 May will see Fenwick Kingston host bookable one-on-one styling appointments within the new personal shopping suite with guest personal shopper-stylist, journalist and author Alexandra Fullerton as she offers styling solutions for upcoming summer socialising. Alexandra will also then host a second styling event at Fenwick Colchester on Wednesday, 14 May.

https://www.fenwick.co.uk